Salient PR
Salient PR helps venture-funded startups and scaling technology companies turn their vision into media-ready stories. Operating from Austin, the senior-led agency supports brands in sectors such as AI, cybersecurity, SaaS, crypto, developer tools, and sustainability. Founder Justin Mauldin created Salient to provide a more honest, flexible, and effective alternative to traditional PR models. Instead of junior staffing or rigid processes, clients work directly with seasoned strategists who understand timing, narrative development, and long-term positioning. The team collaborates asynchronously to keep momentum high, proactively identifying opportunities whether or not a formal announcement exists. Their coverage spans outlets like The New York Times, Wired, and Forbes—demonstrating the impact of consistent, thoughtful storytelling. Salient’s long client tenure highlights the agency’s commitment to partnership, trust, and meaningful results.
